Experienced SEM Specialist, AdWords & Analytics Certified, Google Partner


Hi I’m Michael, AdWords Certified Expert with 6 years of professional experience in online marketing.

Currently I’m a freelancer based in Poland, Central Europe.


To be succesfull in online marketing, what you need is not only a  great product, competitive prices and an easy to navigate website.

You need online marketing camapign which is properly setup, according to the requirements. Your campaign has to be tracked, so that you can estimate efficiency and impact on your business. Then somebody has to draw valuable insights from such data and optimize your campaigns.


My experience with AdWords, Analytics and Bing Ads is proven by certificates, but the best proof are the testimonials of my satisfied customers. More than one hundred of satisfied customers from countries like United States, Germany, Italy, Singapore or Switzerland.

I can not only setup your campaigns but also look after conversion tracking and optimise campaigns according to data from Google Analytics and other tracking tools. With search engine marketing I can help you from the beginning to the end.

Thank you for your time

What My Customers Are Saying

The best evidence of my efficiency

Steffen Horst


“Michal has been a great addition to our team. His knowledge about the Polish market has helped us to make crucial decisions in regards to budget allocation. Due to his deep understanding of paid search, he managed to continiously improve our campaign month over month. He is a pleasure to work with and has always been quick to respond our requests. We are looking forward to working with him again in the future. We highly recommend Michal!”


Stephen M. Abraham

Sales Director at Tramp Trading Ltd

“I have used Michal for a number of adwords campaigns and to configure GA; He is always very responsive and easy to contact, he immediately improved our CTR by 300% and progressively reduced our CPC. I shall continue to use Michal on a regular basis - highly recommended!”

Dave W.


"Michal did a great job in setting up my new Adwords campaign. I'm very pleased with the results. He has a thorough understanding of Adwords and I highly recommend him to anyone looking for Adwords help. I will definitely be using him in the future to monitor and optimize my account."

Jeremy Tilley

CEO at Vesigo Studios

"Michał provided an excellent quality of work. His communication and level of competence has been outstanding. We will definitely use his services again in the future."

Cedric Crumbley

Sergeant First Class, Writer, Author

"Michal helped with a very unique campaign. Gave me insights I would not have discovered on my own. Thanks!"

Chris Burton


"I feel Michal really wants my project to succeed profitably and he works using his own initiative to try and find a way. :)"

Slawomir Cebulak

CEO at Kymatica.pl

“Michal greatly improved campaigns for my ecommerce web store with motorcycle parts. In last month ROI reached 800%, previously it was nearly 500%. I will definitely use him again!”

Victor Farazdagi

Owner / Co-Founder

"Highly recommended contractor. Do not hesitate to hire Michal if you need your marketing campaign to be a success."

Marco Pimentel

VP of Marketing at Red Brick Media

“Quick and quality with great communication. Will use again.”

Olive Livingstone


"Outstanding service from an AdWords expert. Trustworthy, communicative and polite. Provides updates and completes work to a high standard. I cannot recommend Michal enough. I hope to get you to do more work in the future. Thanks Michal."

Andrew Durot

Chief Amazement Officer

"SEO is tricky as I had plenty of straight out bad freelancers. But Michal is different. He know's what he is talking about, always straight to the point, very honest and I must say the first in a long line of SEO freelancers that I will gladly give a 5 star review. Money well spent! will keep using his services!"

Scott Phillips

SoCal Athletics Inc.

"Fantastic. Very professional and efficient. One of the best freelance experiences I've had."

Or Kuntzman

Owner of Baanguru.com

"Michal is an expert in search based advertising, very knowledgeable in all digital marketing aspects and professional and fun guy to work with. Highly recommended."

Tom de Nauw

Digital Marketeer

"Great experience. We had a Polish Adwords customer we were able to serve with the help of Michal."

What can I offer

Take a look at my offer

Proper AdWords campaign setup is a very important, if you want to achieve your goals you should be aware that correct account structure and match types are crucial to final success. I will help you setup your successful AdWords campaign using all my knowledge.

AdWords campaign setup is not everything, account should be optimized ongoingly. It's crucial if you want to achieve success in the longer run. Expanding keywords list (also negatives), pausing poor performing ads and keywords, changing ad copies, testing new sitelinks and diemnsions. It's all necessary to improve your campaign performance.

You are running your own AdWords campaign but you're not satisfied with the results? I'm here to help you improve your account performance. Iwill take a closer look at your campaigns and prepare detailed audit consisting from several points regarding among others:

  • Quality Score;
  • ad copies, landing page and keywords relevancy;
  • proper usage of extensions;
  • dimensions;
  • account structure;

Remarketing helps you show ads to people who have visited your website or used your mobile app before. Sometimes people leave your website without buying anything, then remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, or search on Google.

Dynamic remarketing could take this even to the next level by including the products or services that people viewed on your website inside the ads. While dynamic remarketing requires some additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

  • Standard remarketing - Show ads to your past visitors as they browse Google Display Network websites and use GDN apps.
  • Dynamic remarketing - Show dynamic, customized ads to past visitors with products and services they viewed before on your website as they browse GDN websites and use GDN apps.
  • Remarketing for mobile apps - Show ads to people who have used your app or mobile website.
  • Remarketing lists for search ads - Show ads to your past visitors as they do follow on searches for what they need on Google, after leaving your website.
  • Video remarketing - Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse through GDN videos, websites, and apps.

I could help you improving your business performance with using my advanced knowledge from web analytics field. I'm working with Google Analytics and Google Tag Manager on daily basis, so it won't be a problem to help you.

I have experience with running multilingual AdWords campaigns for my private clients. I'm Polish native speaker, but I could also run campaigns in English and German.

Contact me

Skype: michalkuzniar2

Find me on LinkedIn